REEL AI
•Learns player preferences from a casino’s own historical data.
•Simulates ~1 million possible casino floor configurations to find the most profitable one.
•Optimizes minimum table bets.
•Determines which games to target for hold increases.
•Segments both players and games.
•Provides specific slot purchasing/retirement and move recommendations, leading to a mix and placement of products that is finely tuned to the preferences of the casino’s own patrons.
•Optimizes slot machine and table count.
•Provides projections of win, coin-in, and occupancy.
•Finds the optimal balance between leased and owned slot machines.
•Easily accommodates operator constraints.
•Delivers reports in an easy-to-understand Microsoft Excel format.
REEL AI USER EXPERIENCES
Optimizing Slot Machine Count
A casino operator suspected the slot floor was overcrowded and underutilized, with players struggling to find their preferred machines. Reel AI analysis confirmed that too many games were spreading play thin. By strategically removing underperforming machines, the casino not only avoided wasted investment but also increased overall floor win.
Negotiating with Slot Machine Vendors
When a vendor pressured a casino to add more units during contract renewal, the operator turned to Reel AI for support. The analysis showed that removing all of the vendor’s machines would not reduce revenue. Armed with this insight, the casino entered negotiations from a position of strength and secured a far more favorable contract.
Identifying Hidden Player Preferences
Some mid-performing machines weren’t standing out in the numbers, but Reel AI uncovered that they were attracting a core group of loyal, high-value players. Instead of removing them, the casino repositioned these games to more visible spots on the floor. This move amplified their usage and delivered a strong uplift in revenue.
Safely Increasing Slot Hold
Raising hold percentages can feel risky if players notice and change their play. Using Reel AI, a casino modeled different scenarios to understand where changes would be tolerated. The analysis revealed safe thresholds that increased hold without impacting player loyalty, allowing the casino to grow profitability with confidence.
Right-Sizing a New Expansion
Before investing in a slot floor expansion, a casino wanted to ensure the added games would generate new revenue rather than simply redistribute existing play. Reel AI projected the optimal number of new units and identified the best mix of content, helping the operator avoid costly overspending while maximizing the expansion’s impact.
REEL AI
Slot Floor Optimization
Provides guidance to operators on machine purchases, retirements, placement, optimal slot count, and lease vs. own balance.
Forecasting and Predictive Analytics
Predicts revenue, occupancy, and game performance, enabling casinos to strategically allocate resources.
Slot Hold Optimization
Reel AI determines the games on which hold can be most safely increased.
Segmentation
Learns the preferences of player segments by determining the likelihood that they will play a particular game. Also determines which game attributes appeal to players.
360° PLAYER MODELS
Combines data from online, social gaming, slots, tables, bingo, sportsbook, and hotel to fully understand the customer.
Table Games Optimization
Optimizes minimum table buy-ins, game mix, and table counts.